Always conduct myself to the highest levels of ethics, integrity, accountability and responsibility and maintain the good reputation of the coaching profession in general.
Treat all clients and potential clients with absolute dignity, confidentiality and respect as free and equal individuals.
Comply with both the spirit and the letter of any commercial agreements made with clients, potential clients and maintain professional boundaries with all of current clients and/or sponsors.
Make commercial agreements with clients and potential clients that are fair and will respect all parties to such agreements.
Only barter for services, goods or other non-monetary remuneration when it will not impair the coaching relationship.
Not knowingly take any personal, professional or monetary advantage or benefit of the coach-client relationship, except by a form of compensation as agreed in the agreement or contract.
Keep appropriate and accurate records of work with clients and ensure they will remain confidential, are stored securely and comply with GDPR requirements.
Not charge any client professional fees without relevant and appropriate professional accreditation and professional indemnity insurance.
Have professional indemnity insurance adequate to cover coaching and/or coaching supervision practice.
Represent true levels of status, title, competence and experience in order not to mislead, misrepresent or defraud.
Clearly state to clients and potential clients the terms of any commercial agreement including the expectations of both parties.
Make no claims or implications of outcomes that cannot be demonstrated or guaranteed.
Monitor the quality of work through feedback from clients and other appropriate professionals.
Obtain written permission from any client or potential client before releasing their names as referees.
Have qualifications, skills and experience appropriate to the needs of client. If not refer client to those who do, such as more experienced coaches, coaching supervisors, counsellors, mentors, or other specialist services.
Respect the absolute rights of the client's confidentiality except as expressly permitted by the client or potential client in writing or as required by law.
Avoid all conflicts of interest and give notice of such potential conflicts.
Refrain from offering professional information or advice that is or might be confidential, misleading or where the accuracy is beyond coach’s competence to assess.
Endeavour to enhance public understanding and acceptance of professional coaching.
Be fit and healthy enough to practice. If not, coach should stop until he/she is and, if necessary, clients should be offered alternative support.
Respect all copyrights, agreements, work, intellectual property and trademarks and comply with all laws covering such areas.
Avoid coaching minors (people who have not yet had their 18th birthday) without the express written consent of parent, guardian or teacher as appropriate.
Respect the client’s right to terminate the coaching relationship at any point during the process, subject to the provisions of the agreement or contract. Coach will be alert to indications that the client is no longer benefiting from our coaching relationship.
Comply with all laws and by-laws of the UK and, if coaching clients based abroad, with the laws of the clients' country.
Ensure that all advertisements and promotional materials, whether verbal or written, are legal, decent, truthful, honest and in compliance with the requirements of the UK Advertising Standards Authority.